Our Creative Marketing Services

Backus Marketing & Design creates high impact visual marketing and communication assets, including website design and development, social media marketing, logo and branding, corporate identity, business systems and marketing collateral.

Offering a full suite of graphic design solutions for any sized business, Backus Marketing & Design brings over ten years experience to help take your company to the next level in visibility. We can operate as an extension of your team and take on specific project elements, or provide all the design, print and production assistance you require.

Advertising & Marketing Strategy

Backus Marketing & Design offers goal oriented web and graphic design tailored to your marketing niche and integrated with your existing print, broadcast and web campaigns. We provide creative Web development & design, Graphic design, Multi-media creation & Print services, all with a sensible approach to marketing and branding that's eye-catching and successful.

Additionally, Backus Marketing & Design can help you with all of your marketing and advertising needs, from strategy development to production. Reinforce and extend your target market with Backus Marketing & Design.

Corporate Identity is extremely important to your business. It is your company's image. A successful and efficient identity should be able to communicate with your target market effectively and should be able to reflect your brand name and the qualities your organization value most.

Backus Marketing & Design's strategy can be geared to match your existing brand image, or we'll happily assist you in defining a new look for all of your communications with a complete corporate identity that may include:

• Advertisement Concept & Design
  
• Corporate Logo Development
• Website Development
• Company Signage
• Corporate Reports
• Business Cards, Stationary & Postcards
• Promotional Materials & Sales Collateral
• Marketing Communications & Brochures
• Corporate Merchandise
• Vehicle/Fleet Graphics & Wraps
  
• Informational & Presentation Graphics
• Packaging Design
• Digital Media Design
• Anything else you can imagine!
  

So you've made the decision to have a website built for your organization. Now is the time to think about what your web site really should be, what it is meant to accomplish, and what it is NOT.

A website is not some mongrel stepchild of marketing and IT, at least not anymore. It's not a little weird thing in the corner that you think you might need. It is an integral part of your business. It is an integral part of your messaging. It is a key touchpoint for your brand.

Now you have a choice to make:

• Get your neighbor's kid to put together some web pages for you. Hope it works.
• Do it yourself. Allocate time and resources to learn the necessary skills. Hope it works.
• Hire a top tier design firm to produce stunning eye-candy, followed by a stunning bill. End result, no budget left for marketing your flashy new site.
• Let us design it; we know both the design and the marketing end to produce a website that meets your budget and gets you traffic.

To successfully market your organizations products or services online, your website must fulfill two important requirements. First, it must communicate your message and all relevant information to your visitors in a clear and concise manner. Your visitors will give you about two seconds to capture their attention.

Second, your website has to be as entertaining as it is informative. Viewers need to be captivated to truly experience the online presence that you've created to support or drive your advertising campaign, corporate identity, or online application. If visitors are compelled to explore, interact, and learn more, then the chances of converting them to paying customers is greatly increased.